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For traders and distributors: we connect sales teams, stock, purchasing, delivery and collections so every order is profitable and every customer is followed up.
Where distribution margin leaks
Field sales out of sight
Visits, quotes and follow-ups live in salespeople's phones.
Price and discount chaos
Different price lists and discounts erode margin silently.
Stock you can't promise
Sales confirm orders without knowing real availability.
Slow collections
Receivables age because follow-up is manual.
Lead to margin, connected
Illustrative workflow, configured to each client's process. Not every step runs in one native application.
Sales, warehouse and finance on the same order
| Department | What gets connected |
|---|---|
| Field & inside sales | Visits, quotations and orders captured on mobile with approved price lists. |
| Warehouse | Availability, picking and delivery tracked per order. |
| Purchasing | Reorder rules and supplier lead times keep stock balanced. |
| Finance & credit | Credit limits, invoicing and collection reminders from one customer record. |
Both paths work, depending on your operation
Odoo for distribution
Best when warehouses, purchasing and accounting need tight control in one ERP.
- Sales with price lists and approvals
- Multi-warehouse inventory
- Purchasing and vendor management
- Accounting, credit and collections
Zoho for distribution
Best for sales-led distributors with field teams, or when an ERP already exists.
- Zoho CRM for field and inside sales
- Integration with your existing ERP
- Zoho Inventory and Zoho Books
- Zoho Analytics sales dashboards
Let the system chase, so sales can sell
Quote follow-up
Automatic reminders for quotations not yet answered.
Collection reminders
Statement and overdue reminders by email or WhatsApp.
AI order capture
Purchase orders received by email extracted into draft sales orders for review.
Distribution at a glance
Gross margin by customer and product
Quote-to-order conversion
On-time, in-full delivery
Receivables aging
Trusted by trading and integration businesses

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Questions distributors ask
Can field sales work from mobile?
Yes. Visits, quotations and orders are captured on mobile with approved prices.
We already have an ERP. Can we add a CRM?
Yes. We typically connect Zoho CRM to an existing ERP for customers, items, quotes and orders.
Can we control discounts?
Yes. Price lists, discount limits and approval rules protect margin.
Do you support multiple warehouses?
Yes, with transfers, locations and per-warehouse reporting.
Let's talk about how your business really runs.
A free consultation with a senior consultant. No sales pitch, just a clear view of where to start.